BOCA RATON, FL, United States, via ETELIGIS INC., 04/29/2015 – – True2Beauty, Inc., (OTC Pink: TRTB) (PINKSHEETS: TRTB), in its continued effort to utilize the best in breed of anti counterfeit technology for its LegacyXChange website to be launched in the second quarter of 2015, has signed a Letter Of Intent with YPB Group of Australia (“YPB”), a leading provider of patented trace technology using rare earth minerals. The LOI provides exclusivity for both companies regarding territory and business verticals, and the possibility of strengthening the relationship across a broad spectrum of future opportunities.
LegacyXChange strives to be the “Go To” Marketplace for the buying and selling of collectibles and memorabilia that have been “Marked” with invisible and indestructible materials, assuring authenticity and creating a stronger value proposition for sellers and buyers. The site plans to offer thousands of items signed and sold directly by professional athletes and celebrities, all of which have been “Marked”. The site will also allow third party sales of un-“Marked” collectibles and memorabilia as well as high value items.
As previously announced, the site is planned for release in the next few months.
Bill Bollander, CEO commented, “As we move toward the expected launch of the site, our priority has been to solidify our relationships with leading technologies in the anti counterfeit space as well as with athletes, celebrities, and companies selling high value items. YPB would be one major step in this direction — their technology is extremely nimble, easy to apply, and even easier to read for authentication purposes, making them the ideal partner for LegacyXChange. Additionally, they offer us a valued partnership with a company already operating in the Asian market, enabling LegacyXChange to potentially launch versions in these markets, which could significantly enhance the price and volume of products sold on our site, and our credibility with individuals and companies contemplating selling merchandise through LegacyXChange.”
YPB Executive Chairman and CEO, John Houston, commented, “We see significant opportunity for YPB to become a global leader in authentication for online retail. The issues surrounding online counterfeit have never been more relevant than today and the opportunity to partner with LegacyXChange provides us a platform to prove our anti-counterfeit solutions in real time, and also supporting LegacyXChange’s ability to quickly grow their business. Any online retailer needs to be able to stand behind the authenticity and provenance of the products sold on its platforms and we applaud LegacyXChange’s vision in this initiative. As more companies seek to sell their goods online, more opportunities are presented for counterfeiters, and this also creates opportunity for YPB’s anti-counterfeit solutions to become more and more relevant globally.”
About TRTB and LegacyXChange.com
LegacyXChange is developing a proof of concept for a unique anti -counterfeit technology solution to ensure collectibles and memorabilia can be tracked to ensure authenticity. Using a variety of “Marking” methods to apply an invisible and indestructible imprint on a wide range of items, athletes and celebrities will offer “Marked” merchandise under their respective brands, eliminating counterfeit concerns by buyers. The site will also allow third party sales of un-“Marked” collectibles and memorabilia as well as high value items.
To learn more about True2Beauty, please visit www.true2beauty.com.
Forward Looking Statements and Disclaimer
Statements made in this press release that express the Company’s or management’s intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. The words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “will” and similar expressions are intended to further identify such forward-looking statements, although not all forward-looking statements contain these identifying words. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the Company’s actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of these risks, see the Company’s Form S-1, which may be reviewed at www.sec.gov. In addition, you should review the Company’s periodic reports also that are available at http://www.sec.gov. The Company cannot guarantee future financial results; levels of activity, performance or achievements and investors should not place undue reliance on the Company’s forward-looking statements. There is absolutely no assurance that the LOI will result in a final definitive executed agreement. Further, readers should be aware that the LOI is non-binding. No information contained in this press release, including the LOI or a possible agreement with YPB, should be construed as any indication whatsoever of the Company’s future financial performance, future revenues or its future stock price. The forward-looking statements contained herein represent the judgment of the Company as of the date of this press release, and the Company expressly disclaims any intent, obligation or undertaking to update or revise such forward-looking statements to reflect any change in the Company’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based.
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SOURCE: True2Beauty Inc.