BROOKFIELD, WI, United States, via ETELIGIS INC., 04/27/2015 – – Trident Brands Incorporated (OTCQB: TDNT), announced today the release of Everlast VP, a vegan protein powder for health and fitness-conscious people who need more protein in their diet, but prefer to avoid animal-based amino acids. Everlast VP is a blend of yellow pea, rice and hemp proteins. It provides a GMO-free 22 grams of protein with 110 calories per serving.
More than 50 percent of 18-to-34-year-olds consume protein drinks, and sales of protein powder products are projected to exceed $4.5 billion in 2015. Research indicates consumer preference is shifting toward plant-based sources.
Trident Brands President, Michael Browne said, “Everlast VP addresses that market demand. Whey proteins have been around a long time. But there’s now a clear trend towards plant protein because it’s easier to digest than animal protein.” Browne said, “A lot of people were ready to make the switch to vegan proteins, but held back because of what he called the “Yuck Factor.”
“Everlast VP is a high quality protein blend, but it actually tastes good,” Browne said. “It doesn’t matter how good a product is if people don’t like the taste. VP has a mild taste – something you would enjoy drinking every day.” Browne continued, “Fitness trainers unanimously agree that protein, and plant protein in particular, should be a staple of personal fitness programs. Whether you’re looking to lose weight, add some lean muscle mass or train for a sport, Everlast VP fits the bill. It’s effective, priced right, and easy to use every day.”
Trident Brands Incorporated markets a line of products under the Everlast Nutrition name. (OTCQB: TDNT). Website: www.Everlastnutrition.com
About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company’s management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident’s licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.
About Everlast Worldwide
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Jon Jones, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.
Trident Brands, Incorporated
SOURCE: Trident Brands, Incorporated