Attitude Drinks Partners with Genesis Brand Developers to Expand Phase III(R) Sales Nationally

IMMEDIATE RELEASE:

NORTH PALM BEACH, FL, United States, via ETELIGIS INC., 03/18/2015 – – Attitude Drinks Inc. (OTC Pink: ATTD) (PINKSHEETS: ATTD), announced today the engagement of Genesis Brand Developers, LLC to build a national sales campaign for Phase III® throughout key markets in the USA. Building sales infrastructure around the Product, Placement, Pricing and Promotions for Phase III® Recovery, Genesis will work with Attitude Management to take this brand to the next level. Phase III® is the first and only real milk protein recovery drink introduced in America and provides great taste, functional recovery and consumer friendly (“green”) shelf stable packaging.

Roy Warren, Attitude Drinks CEO, said: “Phase III® is the Real Deal in protein recovery drinks, and we know that we need an aggressive and experienced sales team to bring the brand to discerning consumers nationally. The Genesis team is perfect for our needs because they have five key partners representing decades of beverage brand management and sales throughout the entire country.”

Jeff Jonke, Genesis Brand Developers COO, said: “Genesis Brand Developers is excited to be partnering with Attitude Drinks and Phase III® to expand their distribution and presence across the U.S.” Mr. Jonke adds: “The product mix and goals of Attitude Drinks align perfectly with why Genesis Brand Developers was created. Phase III® is a great tasting high protein beverage that fulfills a need in a growing beverage category and strengthens our portfolio of top quality brands. We look forward to assisting in the growth and success of this excellent product.”

About Genesis Brand Developers

Genesis Brand Developers, LLC is a consulting group of beverage industry veterans, each with over 25 years’ experience developing beverage brands across the U.S. Genesis was formed to help acquire distribution for emerging companies and offer an affordable alternative for established brands to develop sales channels. The company helps brands plan, develop and execute strategies with sales representation in the West, Southwest, Midwest, Southeast and East Coast. Genesis partners work with their clients in a collaborative effort to help strengthen or establish their presence in the market. Genesis Brand Developers, LLC is comprised of former business owners, sales V.P.’s, National Account Managers and beverage executives with a commitment to utilizing their experience and relationships to assist emerging brands reach their full potential. For more information please visit www.genesisbranddevelopers.com

About Attitude Drinks, Inc.

Attitude Drinks, Inc. is an innovative beverage brand development company with a pure milk recovery drink, exploiting recent scientific evidence and confirming the benefits of milk and protein as an exercise recovery aid. Phase III® Recovery is sold in select local, regional and national markets, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com. The company recently formed Attitude Beer Holdings Company and has established a joint venture with New England World of Beer, LLC to develop and grow World of Beer establishments in multiple locations.

Forward Looking Statements

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

CONTACT:

Roy Warren, CEO

Attitude Drinks, Inc.

561.227.2727

roy

www.attitudedrinks.com

SOURCE: Attitude Drinks, Inc.

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